Seroton Cookie Policy
1. Introduction
This website (“Site”) is operated by Seroton, affiliates, agents, representatives, consultants, employees, and officers (“Seroton,” “we,” “us,” “our,” etc.). Seroton offers products and services related to digital technology and seating and reclining comfort systems. Our company's headquarters is located in Gunzenhausen, Germany. For more information, please visit our About Us page.
This policy explains how Seroton uses cookies and similar tracking technologies when you visit or use our site or services, including our applications for desktop and mobile devices, communications, and all products or services provided by us (“Services”). In this Cookie Policy, any mention of the terms “you,” “your,” etc., refers to the users of this site and our services, as well as all other persons whose information we collect and process.
We use cookies and similar technologies to operate, enhance, and protect our site and services. We ask you to read this Cookie Policy carefully, as it contains important information on how we use cookies or similar technologies on our site. This policy should be read in conjunction with our Terms of Use and Privacy Policy, which describe how and why we collect, store, use, and share personal data.
2. Our Site
This Cookie Policy applies to the use of our site https://seroton.com. On our site, we may link to or embed content and features from other websites owned and operated by third parties. These contents and features may also use cookies or similar technologies, which are subject to the privacy and cookie policies of the third parties. We have no control over these third-party websites and their associated cookies. We encourage you to read the privacy statements of these websites to understand their handling of your data and your options for management. Seroton is not responsible for the content of other websites.
3. Definition of Cookies
A cookie is a small file placed on your device (e.g., computer, smartphone, or another electronic device) that stores information when you visit a website. Pixel tags (also known as web beacons, clear gifs, or tags) are a similar technology consisting of small images or pieces of code that enable a website to function and help website operators understand how users interact with websites and emails.
4. Reasons to Use Cookies
Seroton uses cookies and similar technologies on our site to improve the user experience and the site, and to provide content and advertisements relevant to you. Some of this data is aggregated or collected statistically, which means we cannot determine your identity.
Specifically, we use cookies and similar technologies for the following purposes:
User recognition each time you visit the site (allowing you to access more quickly and avoid logging in each time)
Providing security and authentication features on our site
Gathering information on user preferences and use of our site
Conducting research and statistical analyses to improve our content, products, and services and to better understand our users' needs
Optimizing the speed and performance of our site and services
Better and more efficiently designing the online user experience and providing interest-based advertising
Storing items in the shopping cart and enabling the checkout process
5. Types of Cookies
Cookies are usually categorized into session cookies, which are automatically deleted from your device when you close the browser, and persistent cookies, which are only deleted from the device at the expiration date or when you delete them from your cache. Cookies can be stored by us (first-party cookies) and by third parties (third-party cookies).
The cookies we store on your device include:
Necessary Cookies: These cookies are essential for the use of the site and its features. Without these cookies, the services you request cannot be provided.
Analytics Cookies: These cookies collect information about how you use our site, such as which pages you visit most often. Much of the information collected by these cookies is aggregated and anonymous and used only to improve the functionality of our site.
Functional Cookies: These cookies enhance your user experience on our site and allow our website to remember the choices you make (e.g., username, language, last action, and search preferences) and offer improved, personalized functions.
Marketing Cookies: Also known as advertising cookies, these are used to show you advertisement tailored to you and your interests. They also serve to limit how often you see an ad on our site and to measure the effectiveness of an advertising campaign. In some cases, our partners might use cookies to provide us with information on how you use their services. These cookies track when a website has been visited and share this information with organizations such as advertisers. All third-party cookies are subject to the third-party policies.
You can restrict cookies for behavior-based online advertising and similar technologies by adjusting your settings here. If you are in the United States, you can use the Consumer Choice Tool of the Digital Advertising Alliance, available here. Please note that generic advertisements may still be displayed to you.
6. Consent to the Use of Cookies
When you first visit our website, a cookie notice will appear that describes our use of cookies and refers to this Cookie Policy. As outlined in the notice, it is assumed that you agree to our use of cookies for the purposes outlined in this policy if you continue to use the website after the notice is displayed. By using our website, you agree that we can store cookies and similar tracking technologies on your device. You can manage your settings for cookies and similar tracking technologies. For more information on managing your settings, see the below section “Managing Cookies.”
7. Managing Cookies
You can restrict all non-essential cookies by clicking “Reject All” on the cookie banner at the bottom of the website homepage. It may be possible to determine which types of cookies are allowed via your browser. This is possible through your browser settings. Please note that the cookie preferences you select for this website may override your browser or any ad blocker's settings.
If you reject cookies, please note that you may not be able to use some functions of this site. For more information about cookies and their limitations, please visit: https://allaboutcookies.org
For more information on personalized advertising and/or restriction of advertising cookies, please refer to the independent organizations listed below. You can visit the websites of these independent organizations to restrict all cookies used by their members. These independent websites are neither sponsored by Seroton nor affiliated with Seroton.
If cookies are restricted, a cookie will be stored to inform advertisers not to use your data for targeted advertising purposes. You will still be shown advertisements, but they will not be tailored to your interests. If you limit the use of these cookies for personalized advertising, this restriction will only apply to the web browser or mobile device where you set the restriction. If you use multiple devices or browsers, you must apply the restriction in each browser and on each device.
8. Your Data Privacy Rights
Seroton takes measures to verify cookie providers and seeks, as far as possible, to prevent its cookie providers from using personal data for their own purposes outside the contractually agreed services. In certain countries, data consumer protection laws may grant additional rights regarding our use of personal data.
To exercise any of these rights or change your current settings, please contact us at support@seroton.com. Please note that necessary cookies are required for the operation of the site and thus cannot be restricted by you.
9. Contact
Please contact us if you have questions about this Cookie Policy or the data we store. Send us an email at support@seroton.com.
10. Our Anti-Tracking Policy
Some browsers have anti-tracking features to block tracking tools over an extended period and on certain websites. These features are not uniform. Our website currently ignores these signals. If you block cookies, certain functions may not be available to you. Blocking or rejecting cookies will not prevent all tracking technologies described here. Many of these options depend on your device or browser. Learn more here about anti-tracking features.
11. Changes to This Policy
This Cookie Policy is effective March 23, 2025, and may be amended at any time. If this happens, we will notify you of any significant changes by either notifying you on the website or sending you an email. If you continue to use our website or services after any change, you accept the policy.
